Monday, May 01, 2006

Let's Live Here.

I was flipping through The New York Times Magazine in yesterday's paper and came across an ad for Atlantic City. Actually, it was a 7-page spread, one of those editorial ads where they need disclaimers to remind you that it's not an article. Thanks for the heads up.
The only real reason I stopped to read the entire thing was the absolutely hilarious tag line. The first page of the ad is a birds eye view of the city at night, with the text,
"Atlantic City. Come For The Day, Stay For The Weekend."
That's the best they could do?!!! Atlantic City, Double your time here! stay over night! They're basing the entire campaign on the hopes you'll be so drunk, you can't leave that same day--and anyone who's ever been to AC knows you want to do that almost immediately. One column was called, "The Rebirth of Cool" and described all the new changes. If anything, AC is cool's afterbirth.
Without being too harsh, Atlantic City is a little strip of hell. They bus crazy amounts of elderly people in, to gamble away money they don't really have and the whole thing is just overwhelmingly sad. Plus, it's dirty, and loud, and not fun. STAY THE WEEKEND!
Under a section describing the musical bookings:
"Looking for big name musical talent? Atlantic City has you covered. Snoop Dogg, Patti LaBelle, Neil Diamond, and Kenny G comes to Caesars for one night on May 13th."
Whoa, whoa, whoa. Kenny comes for one night only?? Didn't he get the memo? Stay the effing weekend!
And sorry, were Snoop and Neil Diamond in the same list there? Fo Shizzle Sweet Carolinizzle.
And quick! Name a Patti LaBelle song!
Yea, I couldn't either.
How will we fit all this crap into one day? Well, honey, we'll need to spend the weekend.
On one page it says,
Sleek
Modern
Sophisticated.
Atlantic City.
Which one of these doesn't belong? Oh, we're not playing that? You're actually calling a place with nickel slots sophisticated? Ok, I missed that.
It's a random rant, sorry.
But it's a beautiful day!!! Out on the roof listening to The Sounds. It's a fun little album. Enjoy the sun!!

2 comments:

Anonymous said...

It takes at least a full weekend to perfect nickel finger. You know that! Plus, after a day you adjust to the smell, so the weekend stay isn't such a crazy idea afterall!

Jess said...

ha, 'member that? gosh, nothing fun about an activity that requires constant handwashing. big ups to your purell.